Succeed in the age of stakeholder capitalism

Businesses will only succeed if they compete in the mindset of the future, not how things were in the past...

Learn to win by solving issues people care about as humans, globally. Decide what you stand for. Customers and employees will choose you and stay with you for the principles and values you share.

Succeed in the age of stakeholder capitalism

About the book

We are in the midst of a once-in-a-generation Great Shift, and a tipping point when everything changes.

The ‘profit-first-and-last’ mindset no longer works. Differentiate yourself with a purpose of greater meaning and watch as company-level value multiplies.

There’s no more time for conventional thinking. Yet for you to succeed you MUST translate this into solid strategic evidence that shareholders need to support this creativity for the survival of the business and increasing profits. Learn to leap across horizons with a non-conformist contrarian.

Purpose

Identify your purpose and decide what your business stands for. 

 

 

Potential

Deconstruct the assumptions that are limiting your potential.

 

 

Impact

Understand, address and resolve the issues that people care about most to have far-reaching impact.

Attraction

Share your principles and values to attract and retain customers and employees.

Multiply

Differentiate yourself in the marketplace and watch as your company value multiplies.

 

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Testimonials

What early readers say about the book

A wealth of insight and knowledge that will prove useful to anyone involved in business, whether a start-up or a corporate leader.

Tony Cooper

Tony Cooper

Chairman LegalDW. Former Partner at Deloitte and Merryck & Co.

I learned a lot!  A book for now, contemporary and of the moment, completely catching the mood for challenging and changing the existing unhelpful paradigms, for entrepreneurs and business leaders. A book for people who want to create a business, are challenged by conventional business structures and “we always do it this way” mindsets and struggle with the existing risk adversity; unable to get their point across because the whole investment structure is titled heavily against the best ideas for change.

STEPHEN CHADWICK​

Stephen Chadwick

President EMEA at Hexagon MI

The most compelling argument for driving change in business that I have read, as scripted by one of the most innovative practitioners. This is the type of book that the CEO of an organisation would give to his executive team in an attempt to make them understand, and think, in a more entrepreneurial way. 

joe bridgeman

Joe Bridgeman

Director and Advisor

About the author

Steve Sanders is a go-to-market strategist who has built and rescued businesses worth many billions of dollars. His nonconformist approach helps leaders of start-ups, scale-ups and corporates to boost their company value, rethink their ambitions and embed systems for long-term success.

He is a Fellow of the Institute of Directors, an MBA Strategy guest speaker at Warwick Business School, and a board advisor supporting several open-minded entrepreneurs and senior executives. Steve is also advisory board member in companies and charities, all aligned with strategic sustainability. He is co-author of Success Secrets of Entrepreneurs.

Steve is a proud Liverpool-ian, who in childhood also lived in California and Johannesburg, and throughout his career has lived or worked in over twenty countries on four continents.

Steve's belief as a global citizen, is that he is but a small part of the unified global human organism, trying to make the best impact possible in this life. Five Horizons is an opportunity to leap horizons with this non-conformist contrarian, glimpsing your future.

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